CLASSY AT THE BEACH CLUB
209 MARE LIFESTYLE
During summer time, Monaco is one of the hottest destinations in the Mediterranean. Famous because of its privileged situation and its amazing events like the Formula 1 Grand Prix, the Principality is home to the world’s most exotic cars, Michelin starred restaurants offering the finest food, and of course the best venues for unforgettable parties.
I started the morning at Nikki Beach Monte-Carlo. Located on the roof of the Fairmont Hotel overlooking the famous hairpin F1 corner, it is in my opinion one of the best beach clubs on the Côte d'Azur. With a live DJ throughout the day, the party atmosphere never dies, and one could easily spend the whole day by the pool snacking on the delicious food; my favourites being the iconic sushi boat and mini sliders.
I managed to secure a poolside spot early, to enjoy some well earnt time alone after a busy week. This truly felt like a relaxing break and I was of course wearing my 209 Mare Towel Tuxedo freshly arrived from their new collection. My favourite poolside essential, this suave garment captures the essence of Monte-Carlo perfectly, reflecting the calm, yet sophisticated way of life around the Mediterranean paradise. The finest quality bamboo fibre has been used to establish the cashmere-soft texture, perfect for drying off in style after a swim.
Elegance comes with details, and each towel tux features the iconic 209 Mare mother-of-pearl buttons; sourced from Tahiti, assembled in Milan. But the Tuxedo is not the only item enhancing my comfort. I’m also wearing the new 209 Swim Trunks from the 3D Africa Collection. These new designs have been hand painted by a renowned Romanian artist to create 3D optical effect with the geometric patterns making them truly unique and the reason behind that comfort is due to the side clasps which allow adjustable tailoring to ensure the perfect waist fit.
Whilst enjoying the morning sunshine I see a gorgeous girl walking towards the pool. She dives in. A few moments pass before she returns to her sunbed, but I can’t help but notice she is feeling the early morning breeze.
Thankfully I have a spare Towel Tuxedo with me, and make my way over to her bed, placing it over her shoulders. Things progress and we are soon talking, laughing and enjoying a few drinks together, thanks to the amazing service at Nikki Beach.
However before long we are interrupted by a call from my friends over at Nikki Beach Saint-Tropez, enjoying a great party with music, food and an amazing atmosphere. They tell me I have one hour to be there. Yes, I am tired from a long week, but a Nikki Beach party with your best friends is too good to refuse!
One hour to be in St Tropez? I tell myself this should be interesting! And so, the challenge begins…
Chiara and I head down to the car which has pulled up outside the hotel. A stunning G650 Maybach Landaulet. In Monaco, it takes a lot to stand out on the road these days, and a standard G-class no longer turns heads. The G650 however is incredible. It’s an example of what I like to call ‘spacious luxury’. With its huge size as well as convertible roof, this beast has the comfort and class of a Maybach whilst harnessing its power from a V12.
This drives us down to Port Hercule, where we jump straight onto a VanDutch 55 thanks to our friends over at NTKMarine.
I can’t think of a more suitable boat for the Côte d'Azur, taking us briskly from one port to another, in both speed and style.
Aboard the 55 we both wear the limited-edition Brando Black Towel Tuxedo by 209 Mare, available from both collections, men’s and women’s.
Breaking the rules in style has never looked so good as we leave the city of Monte-Carlo behind us on our voyage along the coastline.
The journey flies by thanks to the speed of the VanDutch and before long we arrive at Nikki Beach St Tropez with time to spare.
Thankfully I’m wearing the Hublot Classic Fusion 45mm (Titanium Racing Grey) which helps me keep track of the time!
The party is underway and the DJ is on fire. Everyone is looking stylish wearing the Towel Tuxedo and the bottles begin to pop!
PARTY IN STYLE
3D AFRICA COLLECTION
209 SWIM TRUNKS
Thanks to 209 Mare, beach club attire has become more fashionable than ever before.
So, its best I leave the rest to your imagination as the champagne flows and I’ll see you for the next adventure!
Break the rules in style
More info about the 209 Collection on www.209mare.com
Special thanks to the 209 Mare founders & all the extra participating in the video, as well as our partners:
Artistic Director, ActorTom Claeren
High End RetoucherEmilie Desmeules
Text EditorAzzam Jamil
HairstyleEric Stipa Salon Monaco - Claudio Piroso
Make UpMarie Baillon