Evolving in the Universe of Monte-Carlo I am passionate about the elegant way of life. Confident that elegance can be found everywhere, I invite you on a journey of unique life experiences.


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Specializing in high-end luxury niche market over the past few years, my passion for photography and cinema led to the creation of my digital lifestyle magazine, which launched late-2014.

Through this media, I am able to express my creativity and showcase a wide range of lifestyle stories where you will discover themes such as elegance, attitude, fashion tips for gentlemen, prestige, VIP & Philanthropic events.

Each story is an occasion for me to produce unique visual universes, up to the highest of standards, ensuring maximum targeted and global reach.

To inspire you is my ultimate desire, tom claeren signature


The ultimate gateway into the Monte-Carlo experience: unique lifestyle, glamorous events and the most exquisite travels, all accompanied by the latest trends and fashion.

I’ve turned my visions into high-quality material, through short films and photo shootings accompanied by narrative-inspired stories.

Visit my digital lifestyle magazine


We share and understand our partners' values and legacies.
Working together to establish strong, benefiting relationships, Tom Claeren becomes a long-term brand ambassador for a few privileged partners.

Airbus strives to provide the most efficient helicopter solutions to its customers who serve, protect, save lives and safely carry passengers in demanding environments. Its helicopters are in service across more than 150 countries worldwide, performing nearly every type of vertical flight task imaginable. Airbus Corporate Helicopters assists private owners to make the best helicopter choice and get the greatest service. Tailored for you.

"To build a fast car, a good car, the best in its class.” (W.O. Bentley, Founder)
Bentley Motors was founded by W.O. Bentley. The first car to bear his name pulled out of New Street Mews, London in 1919. From modest beginnings, the company moved from strength to strength – in a relentless pursuit of both luxury and performance.

Berluti has been making shoes for the elegant man since 1895. Offbeat classicism and technical virtuosity are keynotes of the House, while its character remains the same. To visit Berluti is to experience first-hand the leading character traits of the House.

Brooks Brothers, established 1818, is a global purveyor of the American style. The brand has the distinction of outfitting of 39 out 0f 44 Presidents of the United States.

400 years of Passion
The history of Château d’Yquem is like a novel, an epic saga full of events and colourful personalities spanning more than four centuries.
"The pleasure derived from tasting Yquem is difficult to describe. It offers a myriad of well-balanced, complex flavours that generate even more harmonies over time."

Louis-Ulysse Chopard founded his own workshop in 1860 in Sonvillier. Since 1963 Chopard is owned by the Scheufele family. Internationally renowned for its watch and jewellery creations, Chopard has built its reputation on iconic collections such as “Happy Diamonds”, “Happy Sport” and “Mille M/wiglia”.

Made from only the best grapes, Dom Pérignon commitment to vintages is absolute. Each Vintage wine is created from the best grapes grown in one single year - a true challenge for a unique interpretation of the seasons, and for reinvention.

By championing its chic French Riviera origins and committing itself to quality craftsmanship, Façonnable creates collections that are fresh, beautifully executed and true to the brand’s rich heritage of the Côte D’Azur.

Raise your standards and sail above the waves at 40 knots in full comfort. With an avant-garde propulsion system combining two diesel and electric 320hps BMW engines, and ENATA’s custom electric torpedoes, the FOILER is redefining sailing and day cruising. The hydro-foiling system, enabling the boat to fly 1.5m above the water, provides an unmatched experience, where speed and reactivity are the center-pieces.

How it all began
When he was only sixteen years old, Louis Vuitton made a decision that would not only change his own life but the lives of his sons and future generations: he would become a trunk-master.

Monte-Carlo Société des Bains de Mer delivers a unique experience combining luxury, well-being or gastronomy and offers to its customers a world-unique resort: 4 casinos, including the only and foremost Casino de Monte-Carlo, 4 hotels (Hôtel de Paris, Hôtel Hermitage, Monte-Carlo Beach, Monte-Carlo Bay Hotel & Resort), and 33 restaurants.

In the beginning, I looked around and could not find the car I'd been dreaming of: a small, lightweight sports car that uses energy efficiently. So I decided to build it myself. Ferry Porsche

Display technology is in a perpetual state of renewal with the goal of delivering the optimal viewing experience. Pioneering yet another new name in the field, Samsung presents The Wall, the next generation of display technology redefining what it means to deliver a one-of-a-kind viewing experience. See the greatness of true visual innovation. /the-wall

Vertu aim is simple: to create the extraordinary.Through the lifestyle services, it’s your passport to an exclusive world. And to guarantee every Vertu meets uncompromising standards and customer’s high expectations, each blends a unique trilogy of craftsmanship, performance and services.

Tom Claeren

Founder & Creative Director
The decision to build this Digital Lifestyle Magazine comes as a natural and exciting move, after having compiled a great team of collaborators that you’ll learn more about here. On top of our core team, we hire the necessary talents (assistants, hair stylists, make-up artists) to make any production a professional one.

As a Producer, Creative Director and Actor, I wouldn’t be able to deliver the top-notch realizations I can deliver today without the full support of a skilled team. You cannot stop someone passionate from doing their best; this is why you must be passionate in order to work with me.

Loic Thebaud

Official Photographer

Photographer and creative soul, Loïc is responsible for all visual impacts on the blog. Lights, colors and sharp production are all second nature to this talented photographer.

Loïc’s professional studio will allow us to generate high quality content. Easy going and fun to work with, he is also known for his fine musical taste, which helps when you have to spend a few hours in the studio.

Lane Nieset

Text Editor

Lane Nieset is a journalist and editor from Miami who currently calls Nice, France home.

Lane joined the site as text editor coming in with a background working at some of the best luxury magazines and brands in the U.S., making her eye for detail and savvy way with words a great fit for the blog.

Emilie Desmeules

High-End Retoucher

Emilie is a Digital Artist with a strong background as a Graphic Designer, Web Designer and Artistic Director. She is driven by aesthetic quality and the excellence of visual rendering. Photo retouching is her passion and her specialty in the advertising, editorial and commercial fields.

She uses precise techniques to enhance our digital magazine visual productions and satisfy our most demanding partners with high-end and perfect visual signatures.

Seb Perez

Official Video Manager

Another passionate team member, Seb studied various aspects of Film Making at Cinema school and manages the picture of our short film productions with an utmost professionalism.

In the air with our drones or from the ground with our 4K cameras he masters the art of capturing the moment to tell the stories we have been creating. Often assisted by other cameramen, we multiply the points of view to generate very high quality video clips.

Guillaume Lebon

Website Manager

Guillaume is a web developer based in Nice, France. His digital skills ensure our content is perfectly broadcasted through all of our channels. Webmaster, programming expert and specialist in website creation, Guillaume is fond of innovation and creativity when it comes to drafting and designing his projects.


Business Inquiries

Please contact us:

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