EXCELLENCE NEW STORY
Tom Claeren, A New Style Artistic Director
Tom Claeren established himself in the jewel of the French Riviera, Monte Carlo. Passionate about photography and driven by excellence and perfectionism in everything he does, Tom has become synonymous with high-level content creation, photo shooting, and film production with a global audience. It’s no surprise that Tom was nicknamed “Monaco’s Face of Luxury” by Forbes in 2019.
Starting his career as an influencer, Tom now reaches more than 600,000 followers on his social media channels, thanks to his very high-end realizations, shared all over the world. He has a meticulous eye when it comes to creating stories in-keeping with client brands’ DNA, conveying the perfect lifestyle image for followers, whilst exceeding client expectations.
Tom loves to produce high-quality cinematography, creating bespoke stories for his array of clients, ranging from luxury Maisons to world-renowned automakers. Each campaign is produced to a high standard, ensuring followers can immerse themselves in the brand and the image being conveyed.
The creative process requires a lot of energy, especially when ensuring the brand, its heritage, and values are fully appreciated prior to filming.
This allows Tom to paint a storyboard, meeting client needs whilst using his creativity to deliver something completely unprecedented and unexpected. An artistic director is required to think laterally, realizing refreshing content and ideas to surpass client expectations with the final product, and Tom has this ability to bring luxury brands a new vision.
Furthermore, Tom loves to challenge himself, exploring new industries, styles, and moods to work with. He is always open to working with a wide range of clients, having already developed a substantial presence in various fields. He has worked with luxury hotel groups such as Ultima Collection, The Ritz-Carlton, La Réserve, supercar manufacturers Bentley, Aston Martin, Lamborghini, superyacht designers De Antonio Yachts, Foiler, as well as hospitality and tourism in France, Kazakhstan, Australia, California, the Maldives, Dubai, and many more luxurious destinations.
He has also expanded his services to luxury real estate, in locations such as Ibiza, Marbella, and St-Tropez. This has allowed Tom to gain a greater understanding and appreciation for gastronomy while working with chefs, but also interior design and sports that he strongly appreciates.
Today more than ever, Tom is looking to explore new fields and establish an even greater presence globally. During this unprecedented crisis and the second wave which has hit Europe, Tom decided to leave for Dubai and take his expertise to four hotels belonging to The Ritz-Carlton UAE. Incredible experiences and new friendships have inspired him to discover new and beautiful places in Dubai, Abu Dhabi, and the vast expanse of the Arabian deserts.
Discover the United Arab Emirates with Tom Claeren like you have never seen before!
Excellence Magazine is honored to live with Tom Claeren on this journey to discover the United Arab Emirates!