THE FUTURE OF
chat with Miles Nurnberger
I recently had the pleasure of meeting with Miles Nurnberger, Director of Design at Aston Martin Lagonda, at an exclusive event. Here, Miles discussed what the future holds for Aston Martin as well as his own experience within the company. I was fortunate enough to sit down with him, where we discussed his career at the luxury automotive manufacturer before moving on to Aston Martin’s 2nd Century Plan. I'll take the opportunity of this article to share/re-share some of my favourite photos produced while I experienced the thrilling driving sensations of the Vantage, DB11 and DBS Superleggera.
Mr Nurnberger grew up in a creative environment; his father was a professional photographer and car enthusiast, whilst his mother was a photo retoucher. With an artistic upbringing it was inevitable that Miles would follow a creative career path. Not such a surprise for a 12-year-old boy who was "filling his school books with doodles of cars instead of class notes" says Miles with a smile.
Joining the luxury automotive brand Aston Martin in 2009 in the aftermath of a global economic crisis was never going to be a walk in the park, however ‘it’s during crisis that you can seize new opportunities’ said Miles.
Becoming familiar with client requests and understanding the needs and wants of each customer took some time. Mr Nurnberger tells me that designing a car is one thing but being able to cater to the client to produce a car that is truly theirs is something entirely different.
In 2014 Andy Palmer became the new CEO of the company, and the Aston Martin 2nd Century Plan was launched. I am told that this initiative has been designed for the automaker to flourish for another 100 years with a greater focus on stability and growth, in an industry where competition is steadily on the rise.
What’s the current plan for more stability?
‘7 cars for 7 years plus one to two special projects a year. A big change for Aston Martin and more work for the design team for sure with more vehicles to be created than previously.’
Miles tells me that the plan is not finalized, with room for adjustments in the near future. However, the current rate of internal growth has been rapid; Mr Nurnberger mentions that there were only 11 people in the design team when he entered Aston Martin. He now handles a number far greater than that.
The planned model lineup consists of the Vantage, DB11, DBS, DBX SUV, Valkyrie, and the Valhalla, with further models in the works.
"THE GENTLEMAN IN A SUIT"
What is the vision of Aston Martin in creating all of these models?
‘I want to create a family with many different characters, not copying/pasting the same character with a few updates. Think of a movie with all the different types of characters to create a whole story. Think about an orchestra consisting of individual musicians to create a beautiful symphony. That’s what we want to achieve, and ultimately as a designer my work and my aim would be to again make history so people in the future can look back at what we created.’
Talking about ‘characters’, Mr Nurnberger describes Vantage as ‘the Hunter’, DB11 as ‘the gentleman in a suit’, DBS as ‘the elegantly dressed brute’. It’s as if the Aston Martin lineup is gearing up for a Quentin Tarantino film!
"THE ELEGANTLY DRESSED BRUTE"
What is your favorite Aston Martin?
I couldn’t resist asking Miles if he had a favorite Aston Martin. He answered with: ‘it’s like asking me which is my favorite child!’. After some discussion Mr Nurnberger formulated an answer and told me that the first car he worked on would always hold a special place with him. This is no less than the One-77, a rare model which can often be seen in and around Monte Carlo.
I look forward to discovering what Aston Martin has in store for us over the coming years and of course keeping a close eye on Lagonda, which Miles says they’re treating as a completely new startup with an entirely reimagined vision!
Special thanks to Aston Martin and Miles Nurnberger for organizing this enthralling discussion.
Follow Miles Nurnberger on Instagram to enjoy his publications here : www.instagram.com/milesnurnberger
More information about Aston Martin : www.astonmartin.com
PHOTOS COPYRIGHT ©TOM CLAEREN PRODUCTION
Photographer Vantage & DBSDaniel Minarik
Photographer DB11Loïc Thebaud
Text EditorAzzam Jamil
Interview & Artistic DirectionTom Claeren